Beef Price Freeze Now Thru 2/23 - Including Bulk Shares!

Why are the grocery meat prices rising?

written by

Joe Wanda

posted on

January 8, 2022

Have you seen how much meat prices have increased over the past couple years at the grocery store?

Maybe that is what lead you to our farm?

I never notice because we obviously just eat our homegrown meats. 

However, I hear from new customers and from the media constantly how much prices are increasing and how much the quality has decreased.

Recently, I had a friend send this YouTube video to me.

It did a good job explaining there's a monopoly that four major meat packers have on 85% of the beef market. A bit scary. Which you already know this if you've been following me for a while.

Most of all it explained how the beef farmers are actually not benefiting from the increase in beef prices at the super market. Many family farms are still struggling despite the record high prices in the grocery stores!

Current markets for commodity beef farmers have increased recently a little, but not to the same rate that their counterparts (packers) are selling retail beef and meanwhile expenses are continuing to rise for the farmers. And these big meat packers are having record profit margins over the last 2 years and these farmers are still struggling. It doesn't seem right. 

We are talking 3rd and 4th generation family farms that can't pay their bills. Finally selling out to a bigger player that has the economies of scale and special contracts with the big meat packers. It's sad and I sympathize for these farmers

However, I'm not a believer in playing the victim mentality, I do believe the world and times are always evolving and farm business should be changing with the times too.

As I ruminated on this subject and after watching the video, maybe this is the wake up call for big change?

It's an interesting time we are in and I'm un-sure what the exact answer to the solution is.

We could make revisions in the farm bill to help these family farmers with more subsides, but the truth is, most of these farmers don't want handouts! They take pride in working hard for a living independently.  

Then we could pass legislation for anti-trust laws that controls these big corporate meat packers.  

But yet again, are we just putting a band aid on an already broken system? Do we really want this way of food production to continue long term?

Again, I don't know what the answer is and this is a complicated and difficult issue.  

I do think though this is a great time and opportunity for family farmers to sell direct to the consumer. Take the retail profit margins back to their family farm.

Also this creates a better opportunity for the consumer to voice to the farmer how they want their animals raised vs. the big meat packers having control of the farmers and what they present to the consumer. 

This would continue to drive up the demand for small meat processors. This could create more local butcher shops and help break the monopolies.

I do believe this could radically change and improve our rural farming communities. 

What I fear though is many of the farmers aren't willing to make the necessary changes. 

I recently had a conversation with an old farmer and I shared about how we raised all the animals out on pasture. He responded to me and said, "I remember farming like that as a kid, but then they (the university or publications) told me, we need to be bigger and more efficient by putting the cattle in the barn and truck feed to them." He said he was thankful to not having to go tracking through the mud no more now that the cattle are all on concrete.

He wasn't happy about the current situation, but also wasn't hurting enough to want make any changes anytime soon.

It was the same message when I went to college too, "we need to grow more and faster to feed the growing world". But we never had conversations about the nutrition of industrial food has on our health and the environmental impact. Nor did we talk about the impact consolidation is having on the health of local economies.

I'd like to see more conversations about these issues in the education system. 

It is awesome to see how over the last 2 years more consumers have looked for a farmer to provide them their food directly and are voting NO to the industrial food system. I know I've said this many times, but will continue. Your food dollars are the best way of voting for a better system, rather then hoping someone else fixes it.

I am optimistic for the future and think that more farmers will get on board, as they see the direct to consumer farms succeeding and the consumers voicing their unhappiness with the industrial farm model.

I envision a future where the consumers are healthier and happier with their food, family farm businesses are healthier, livestock are raised in humane conditions, environment improved for generations to come, and a healthier local economy.

While we pursue those endeavors, let's go enjoy a Wanda Farm steak and feel good knowing we supported local business not a major meat packer, as we all continue to solve the world problems together. đŸ˜Š

Be on the look out for my email next week, as I have a special announcement on how you can have food security at a locked in price for 2022.

Blessings,

Joe

More from the blog

The Ultimate Panacea: Regeneratively-Raised Grass-Fed Beef

When people think of reversing climate change, they may associate it with making a lot of sacrifices — ‘doesn't such a feat require much work?’ They then go as far as to entertain the idea of killing off ALL the cows because, â€˜cows fart and fart bad for atmosphere 🤓.’ But, what if I told you you could have your cake and eat it too? A world where cows can graze green lush pasture (like this one above^^on our farm) whilst putting carbon INTO its soil — basically revitalizing our soil and REVERSING climate change —and where YOU enjoy the tastes, AND not to mention the healing properties and benefits of… 100% regeneratively raised and grass-fed beef (or just ‘super-beef,’ lol); and all with NO SHAME because, as some say, ‘everybody eats:’ the soil, the cows, your family, etc… all benefiting off of an abundance of essential nutrients and minerals. Sounds like a WIN-WIN-WIN to me. So, what exactly are these so-called ‘health-benefits’ that YOU receive? Ok. There’s a lot so, take out your pen and paper. Firstly (1), this ‘super-beef’ contains higher levels of omega-3 fatty acids (some 2-5x the amount of conventional beef), which allows for a more optimal ratio — roughly 1:1 to 1:2 — of omega-3s to omega-6s. Anyone who buys ‘grocery store beef’ likely gets a ratio of around 1:9 — ick. This might be important to you because a higher concentration of omega-6s are known to cause bodily inflammation, which may lead to numerous diseases/conditions. FYI: You should ideally aim for a omega-3 to omega-6 ratio of 1:1 through 1:4 (remember, our beef is around 1:1-1:2) Secondly (2), as do all ruminant and pastured animals and their meat, regeneratively-raised grass-fed beef also contains conjugated-linoleic-acid (a type of polyunsaturated fatty acid), or just ‘CLA.’ — which is naturally formed in the rumen (stomach) of cows and other ruminants when they eat fresh pasture. CLAs get lots of credit for being ‘cancer-fighting,’ and inhibiting tumor growth, as they reduce inflammation and oxidative stress, and prevent cancer cells from spreading… And people want to say that ‘red meat causes cancer’? Well, if anything, maybe the inflammation-inducing store meat does… especially with that omega-3 to -6 ratio! Anyways, I digress. I could probably write this whole blog on CLA alone (btw, on average, Americans have LESS THAN HALF the optimal level of CLAs in their diet!) Thirdly (3), regeneratively-raised grass-fed beef has ELEVATED levels of antioxidants and micronutrients. What this means — one very important aspect — is that you can have a smaller meal, eating less, yet still receive MORE nutritional benefits than someone eating a larger serving of conventional ‘grocery store beef’.  And you know what? If you take into account the price per amount of nutrients, grass-fed beef may even COST LESS compared to conventional beef. Anyways, what antioxidants do is help in preventing cell damage, as they neutralize ‘free radicals’ (a type of unstable molecule that is made during normal cell metabolism). This is important because free radicals can build up in cells and cause damage to other molecules — DNA, lipids, and proteins — increasing the risk of disease. The most prominent antioxidants in our beef include:  Vitamin E (400% more than conventional beef)Glutathione (detoxifies the body, reduces inflammation, and enhances immunity)Superoxide Dismutase or 'SOD' (enzymes — which also neutralize free radicals) And let’s not forget about the ‘micronutrients,’ the backbone of our day-to-day life — supporting energy production, brain function, immune health, and overall well-being… Most prominently, Vitamins like A (beta-carotene) and B (B12, B6, riboflavin, niacin, folate)Zinc and Iron (super-bioavailable — which means your body absorbs it EASIER) Selenium (reduces oxidative stress and prevents chronic diseases like heart-disease and neurodegenerative disorders)Magnesium and Potassium (crucial for energy metabolism; and helps regulate blood pressure and cardiovascular function)Choline (improves brain function — regulates memory, mood, muscle memory, etc…) You’ve probably learned about these in health class, so you already know how crucial it is to get enough in your diet to live optimally. If you haven't already realized... while everyone else is struggling, playing checkers, you can play chess — considering regenerative grass-fed beef is like a cheat-code to getting all of these essential nutrients in surplus.  Ok, but enough about you and the health benefits you receive. Regeneratively-raised grass-fed beef’s prowess is NOT limited to only that — it also is part of a bigger whole, positively impacting our environment and animals as well (‘positively impacting’ would be an understatement imo). So not only are you able to eat michelin star tasting beef while taking care of all your nutritional needs — you also are able to impact our environment for the better. So no, you’re not selfish eating ‘this beef’ — you might in fact even feel a deep fulfillment and satisfaction in your soul for your contributions to Earth’s health  (not just yours and your families). How does the practice of regeneratively-raised grass-fed beef nourish our environment? Firstly, and the most important, is the regeneration of nutrients in our soil (which starts a chain reaction of all the other benefits you’ll read about in this blog). Organic matter in the soil is built up when cattle graze and trample plants and manure into the ground — allowing microbes, fungi, and insects to thrive, increasing soil fertility.  Most importantly, any beneficial microbes (and all the living organic matter) in the soil are NOT ‘killed’ by the use of synthetic fertilizers, pesticides, or herbicides.  This leads to healthy topsoil, which is only enriched with time — the very foundation of a sustainable food system. (Doesn't that grass look tasty and healthy? ^^^ and that's me and Titus btw :)) Secondly, Carbon Sequestration. Regenerative grazing systems basically turn pastures into carbon sinks — they sequester carbon in the soil (or simply, just suck them in), pulling CO2 OUT of the atmosphere (instead of into it!) and storing it in plant roots and microbes.  This results in capturing more carbon than is released, making properly grazed cattle (like ours) carbon-neutral or even carbon-negative (how’s that for REVERSING climate change 😎). …As opposed to conventional feedlots (CAFOs) that produce massive methane emissions (and contribute to deforestation and soil degradation) due to unnatural diets, overcrowding, manure lagoons, etc. Thirdly, Water Conservation. Do you think the present cattle shortage (which we’ve gone over previously) would have happened without the droughts taking place? — and WHY did these droughts happen exactly? Inadequate water retention in the soil. Well, regenerative grazing radically improves the soil’s ability to retain water — because grass growth is stimulated which then increases ‘soil organic matter,’ (or ‘SOM’). This soil can infiltrate up to 20x the amount of water per hour that ‘conventional’ soil can, which means: no more runoff or droughts! And not to mention, these dense grass-lands filter rainwater naturally, preventing pollution from entering rivers and lakes. …Ok but, all of this wouldn’t be possible with ONE important benefactor… THE COW. How the humble cow is benefitted Firstly, our cows eat what they are SUPPOSED to — what nature intended. As we’ve stated previously, cattle are ‘ruminant’ animals; animals whose digestion systems are designed to digest grass, herbs, and other forage — not some GMO-infested ‘grain’ slop (feeding grain to cows is like feeding McDonalds to your toddler — except the fact that the cow probably WON’T enjoy grain). This natural, high-fiber diet (which may include a variety of grasses, legumes, and wild plants) supports healthy digestion, and a healthy metabolism, eliminating possibilities for disease. Thus eliminating the need for antibiotics (Wanda Farms does not use ANY btw). As a result, our cows ultimately live longer and healthier lives. Secondly, our cows enjoy ‘better’ living conditions and lower stress levels. Though, ‘better’ would be an understatement — the difference between CAFO feedlots and pastures like ours is night and day. Imagine this: You slowly open your eyes, as the sun's rays are peeking over the horizon with its dark orange hue. It’s dawn — you hear the sparrows singing through the dark leaves of the woods in the overlooking distance as you slowly rise to get up for the day. The morning dew leaves you slightly chilled — though the sun quickly warms your body up. ‘Time for breakfast,’ you think to yourself, and start savouring the dense hydrating dew-stricken grass below your feet… Such is a typical summer morning for a cow at Wanda Farms (or any real regenerative farm) — leisure at its finest. Being in a calm, stress-free environment, these cows also deposit more healthy fats (like CLAs and omega-3s), contributing to the marbleness, tenderness and flavor of its meat.  Thirdly, our cows get to grow up NATURALLY. There are no growth hormones (and routine antibiotics) trying to fatten them up alongside a bunch of bloating-causing grains — which only causes problems and disease. Our cows’ lives are stretched out as far as possible, allowing them to go through all of their stages of life in the way they ought to. We know that the happier and more fulfilled a cow is, the better its meat tastes as a result… Oh, the oh so humble cow, single handedly leading the human race to collective victory, all whilst feeding you with exceptionally tasting and quality beef that will keep you youthful and strong, for ages and ages, lifelong How can we repay and give thanks to this divine animal? Well, other than worshiping it, obviously, as we already do from sunrise to sunset — we can honor The Humble Cow by buying in bulk shares, instead of individually buying cuts of beef (which may be from different cows). But, if you can’t resist ‘getting a piece of’ such a beautiful creature, and are at the same time not ready for a ‘bulk’ commitment, buying a-la-carte (individual steaks and cuts) is still okay — as you are still supporting the labors from a regenerative grass-fed cow. Besides, who can resist a steak like this? God Bless, Joe

What the bird flu means for you.

This past week I was at the APPPA Conference in Dallas — a 3-day conference where I had the pleasure to collaborate with many other pastured-poultry farmers, which will drastically help improve our pasture-raised poultry management. Ok, before you say “boring!” — we had LOTS of fun social activities. Especially with Aaron, our poultry manager, whom I took out of his cage for once and brought him with me, or should I say, "brought him out to pasture," haha. Our favorite was the rooster crow competition. You can watch Aaron’s crow here if you want a laugh. Lol, but I digress. A topic that somehow EVERYONE had on their minds and wouldn’t shut up about at the conference was Avian Influenza, which most of you have likely heard about in the news recently as: BIRD FLU. There’s been some speculation that this bird flu is just a deliberate hoax created to cause food shortages — but from my perspective, I’ll assure you that yes, it is REAL (and that’s coming from someone who’s DIRECTLY impacted). A few of the pastured-poultry producers (which I have spoken with) at the conference had experienced an outbreak from this flu on their very own farm at one point. A nice reminder for me to be grateful and thank God for his protection over our farm, and not take anything for granted. Most farms, though, being affected by this bird flu are the large, factory commercial operations. And you might actually be indifferent to it, including us even; especially considering that those ‘big’ commercial farms use conventional practices (resulting in “nocturnal” hens living in dark cages living off of pure GMOs) — which for Wanda Farms, are BIG NO NO.  But… These big farms being impacted may actually SIGNIFICANTLY impact your day-to-day life as well (You’ll find out why later in this blog). At the same time, it is honestly very sad that in many of these large operations, hundreds of thousands to even MILLIONS of birds can just get wiped out in the snap of fingers. But this is nothing new.  This 'AI' bird flu has been around in the poultry industry since 2016. Only In 2022, however, has it started to have such a prominent effect on the industry. ANY farms with flocks that show ANY signs of this flu must report it to USDA vet officials IMMEDIATELY — and not to mention, quarantine their farms with no birds for 150 days before bringing new flocks back to the farm (It is even recommended to cull all living birds right away to prevent the spread further). If you are curious, you can see how it’s affecting each state in real time here.  So, what is Wanda Farms’ plan to be prepared? We plan to continue on as normal… Because we ALREADY take all the necessary precautions (being Divinely protected helps too, ig).  I consider the precautions we take somewhat 'common sense' (but common sense ain't that common, huh?). For example, If we visit another poultry farm, or our chicken processing facility, we will wash our boots, and even our clothes if necessary.  For our farm, it’s unrealistic to lock down our birds inside their houses with NO access to pasture just to “prevent the risk of infection”. If anything, the only reason they get sick would be because we locked them inside (poor birds). And by locking our birds inside they would NOT be "pasture-raised," and we are NOT going to change our egg operation from pasture-raised to 'cage-free.'                                                                The joyful hens of Wanda Farms And by the way, some brands that advertise as pasture-raised —- I’m not going to call anyone out but, probably *cough cough* your go-to grocery store eggs — are doing EXACTLY this (caging their hens), and STILL sell their eggs as pasture-raised?! Isn't that misleading? Anyways. Some folks might say Wanda Farms is in a high-risk situation as a regenerative pasture-raised farm; reason being that wild birds could potentially come in contact with our chickens. And I don’t disagree.  I’m actually trying to fight my insurance company right now to insure ALL of our farm’s poultry. I guess they're also scared of the recent outbreaks and don’t want to take on that liability (FARMING is very high-risk. Anyone in this business who wants to succeed likely has to be driven by something outside of themselves). Now, to continue about how this impacts YOUR day-to-day life. The simple answer: Economics 101. Allow me to demonstrate. Chickens die from flu = no chickens… And with no chickens, who's gonna lay all these eggs? There's only so much pasture-raised eggs that can supply everyone’s desire to eat in a healthy way. This will, obviously, result in everyone fighting (gruesomely too, haha) to get their hands on those eggs before anyone else does — because the supply is so low. And what happens when SUPPLY is low? DEMAND increases. Which means that the prices go UP. But I bet you already knew that, haha; and that you'll thus have to pay MORE for the SAME dozen eggs. We are currently getting incredible pressure from existing wholesale accounts for more eggs — our wholesale prices and retail prices are less than the commodity priced caged white eggs on the open market.  We recognize this demand and need for eggs, and are doing what we can to expand. It might take some time, though, as does anything worthwhile. I’m going to sign papers on a 80k loan to purchase upgraded layer poultry equipment, which will increase our flock capacity by another 60%. As you can see, yes, I’m quite invested in this.  We will be doing some pricing adjustments on our eggs in the next week or 2 (as of writing this blog), and might need to implement a maximum purchase quantity if things get real crazy. I do expect this 'situation' to continue for most of 2025 as it’s going to take time for the big flocks to recover from these blows. Now that farming has changed from small family farms to industrial, mega farms it ONLY takes a few to get hit for the ENTIRE food supply to feel the blow.  All this said, I think it shows us again how our food system may be in a bubble that can *POP* at any moment — and reconfirms our commitment to transform agricultural food production from a commodity to a service that nourishes our local community with not only sustainable food, but food of superior quality. Our prayers go out for all the farms taking these losses — and we pray for this to evoke a big positive change to our food system. God Bless, Joe

Your Farmer's Voice on Capital Hill

This past week I traveled to Washington DC with a group of fellow farmers and small meat companies to lobby our state's congressmen and state senators about the detrimental effects the EATS Act will have on animal welfare, family farms, and our customer's food supply long term.  I was really honored to attend with a huge thank you to American’s for Family Farmers that help fund my trip and our farm team keeping up with all the farm duties in my absence. I also had the opportunity to be with other like minded small farmers and some up and coming meat companies like Butcher Box, Niman Ranch, and True Story Foods that I think are looking to reshape the food production standards in the US.  The trip was my first time to D.C. and there were a few observations this country boy made that might make you laugh.  #1. Pictures and movies don’t do the Capital building justice. It is beautiful, magnificent, and HUGEEE!!! #2. SO MANY all black and tinted window SUV’s! Lol #3. While, I thought I dressed up well in my nicest jeans and a button down collared shirt tucked in…I definitely felt a little underdressed at times as everyone wore slacks, suit jackets and a tie. I’ve never been somewhere where everyone dressed this way on a regular daily basis. #4. The U.S. policy's are pretty much run by 20-30 year old staffers.  For whatever reason, I was expecting to see a majority of older people here in D.C. However this really wasn’t the case.   The staffers actually have so much power as they are responsible for communicating with their boss (i.e. congressman or senator) our meetings and key issues that the people are presenting to them. Everything goes through a staffer before the congressman or senator hears about it.  Now I give these young staffers a lot of credit in our meetings with them they were smart, well articulate in their conversation, and informed individuals. Definitely not individuals to take lightly in their ability to influence.  Why Go to D.C. to oppose the EATS Act? The â€œEnding Agricultural Trade Suppression Act" (S.2019; H.R.4417) as it stands is a bit of a misleading title. Which on the face of it sounds good. However this is really Big Ag’s attempt to take more power over the agricultural industry as it would take away individual state rights and harm the niche markets that are developing to comply with animal welfare laws previous instated.  They’ve been attempting something like this for years and after California’s proposition 12 and Massachusetts Question 3 were put into law recently January 1st. They feel all the more need to get this passed in the upcoming farm bill.  Prop 12 and Question 3 are state laws that require mother pigs, veal, and egg laying hens have enough space to turn around and that some of these products sold in that state meet those requirements as well.  Voters in these states agreed by an overwhelming majority to put these laws into effect knowing it would increase their cost on these food products, but they felt giving these animals a better living condition was essential.  I learned that mother pigs in a commercial factory farm are actually put into a gestation crate to live for 4 months where they can’t turn around or walk. Here they are bred and kept while in pregnancy (gestation). Then just before farrowing (having the baby) they are moved to the farrowing crate where it's a very similar living condition, but slightly wider so the babies access the mothers milk.  Prop 12 law only required the gestation crates be removed and didn’t affect the farrowing crates. So in my opinion, it's an improvement, but still I think we have more progress to make in the way factory farms operate!  While there, several hog farmers that provide pork to meat companies like Butcher box, Niman Ranch, and True Story Foods presented their story transitioning their hog farms to be compliant with Prop 12 and Q3. Investing millions of dollars to improve their facilities for the hog’s welfare by removing the gestation crates. Many since they switched not only found they could get a premium for their pork now that this law opened up a niche market, but it now was going to result in them being profitable vs risking to lose their farm.  One farmer also shared the unintentional significant improvement in hog performance by removing these gestation crates!  What a surprise…right?  Duh folks....Pigs get stressed in this type of environment!  I kept telling folks, “We are here in DC to honor the pig.”  When young teenagers see pictures of these factory farms, it's no wonder, they stopped eating meat!  This bible verse kept coming to my mind when I saw these pictures of pigs in the gestation crates.  “The righteous care for the needs of their animals, but the kindest acts of the wicked are cruel” Proverbs 12:10 At the end of the day, we have a responsibility as a farmer to honor these animals and provide a good living condition for them. Educating Congress All this said, we really tried to combat some of the lies that Big Ag are stating about this prop 12.  Unfortunately they are stating so many misleading myths as facts. Some are just direct lies.  One example of a misleading lie that set me off was they stated "Prop 12 will financially wreck family farms." This couldn't be further from the truth. Since Prop 12 the pork industries quarterly earnings report are positive. If anything their fight to insert the EATS Act in the farm bill has created more uncertainty for the niche family farmers as I described above as they could potentially lose their new markets! The reality is these “family farms” as Big Ag describes are under the thumb of big meat as they contract all their pork to 3 big meat companies.  I invite you to watch this video that a fellow pork producer, Ron Mardesen, I had the honor to be with this week. He has an amazing farm with really high level animal welfare that I align so closely with.  I think this video lays out how the hog industry has changed over the last 35 years and how it’s really not in the best interest of the family farms and rural communities, but rather the opposite. Rescinding State Rights The EATS Act will not only reverse the progress and investments farmers are taking towards animal welfare, but it's also going to threaten the future balance of power in the US government.  This would erode the state’s rights to pass laws and regulations related to food safety, disease and pest control and other public health/welfare matters.  In fact in 2023 the Supreme Court upheld California’s Prop 12 in court as constitutional. The EATS Act is really an attempt to take away state rights as taking it to court didn’t work for them.  For me personally, this is probably the biggest reason I want to fight this. Prop 12 or not, EATS Act or not, in some ways, it doesn’t affect us as a farm all that much because we sell direct to consumers and folks buy from us because they do care about animal welfare and don’t trust what the grocery store has to offer. They know we are raising our livestock with care and to the highest standards! However, if the states lose their power and the Federal government has complete control of this, I think it could be a slippery slope of potentially more bad policy that individual states will have no say on the matter.  If you have time to watch this video, here's another video explaining the EATS Act and it's history in detail.  Take Action!  If you can, I encourage you to send an email or phone call to your local congressman in your district and let them know you oppose the EATS Act.  Here's the direct link to search for your congressman in your district. Currently this is bill is still in the house. So let's try to stop it now before it heads to the senate.  We need to make this known that the overwhelming majority of Americans do not want this Act or something similar in the upcoming farm bill.  Thanks so much for reading and together we can shape a better food system for America! God bless,  Joe