How The Dark Side of Big Agriculture Inspired Our True Grass Fed Beef Farm
posted on
March 1, 2024
Introducing the family behind a true grass fed beef farm
For those who haven't met us yet, we're the Wanda's. I’m farmer Joe, of course (the goofy guy on the left), my wife is farmer Hannah (the organized one here), and these are our two sons Titus (3 years old at the time of this blog post) and Frank (our littlest one, 1 year old).
My wife Hannah and I started Wanda Farm in 2018, with a simple mission to produce nutrient dense food, and to connect local farmers to local consumers like you. As first generation farmers, I'm incredibly proud of how far we've come.
Today, I want to share our founding story with you.
Why we started a true grass fed beef farm
As a kid, I loved working on my parent's little hobby farm. I love it so much, I dreamed about being a farmer when I grew up. As you can imagine, after graduating with a degree in animal science from the University of Wisconsin, I felt pretty proud of myself. My childhood dreams were coming true. I was proud to be a farmer... until I wasn't.
A few years into my career it became clear just how crooked the agricultural industry really was. In fact, it was so crooked I stopped feeling proud to be a farmer. How could I? "Big Ag" controlled all the farms in our area. The conditions deemed acceptable for raising animals were abysmal. Mislabeling was rampant. The list went on and on.
The truth about Big Agriculture's "grass fed" beef farms
What I saw during my time in the trenches working as a farmer for Big Ag made me never want to buy meat from the grocery store again. After you hear what I'm about to share, you won't either...
Concentrated Animal Feeding Operations (CAFOs)
Let’s talk about livestock farming and specifically grass fed beef farming. The reality of grass fed beef farms under Big Ag is nothing like the green pastures as the labels on grocery store grass fed beef portray. I learned first-hand that most livestock are raised in big confinement operations (Concentrated Animal Feeding Operations, or CAFOs for short). When I say big, I mean 10,000 to 100,000 animals crammed together, living on dirt lots or on concrete indoors. In any case, all souped with their own poop and pumped with antibiotics, hormones, and GMOs, to make them grow big, fast, and frankly, stay just barely alive.
Mislabeling grass fed beef and more
Speaking of labels, mislabeling is commonplace. I found out that corporate brands could label their products totally different from how the animals were actually raised. Loopholes about antibiotics are labeled in a different category. Grain fed beef could be labeled as grass fed beef. Meat produced in another country could be labeled as a product of the USA. All they needed was the meat packaged here in the US to qualify for a USA origin! The list goes on and on.
The dark side of organic grass fed beef farms
The biggest surprise? Many of the organic farms operated like this too! Worse yet, some certified organic farms used just as much chemicals as conventional! What are we doing?!
Big Agriculture exposed
To sum it all up, what I saw was a food system composed of billion dollar, multinational corporations that prioritized profits over health. Health of farms. Health of animals. Health of people (you and me!) who rely on that food system to feed our families. Labels and claims were just marketing gimmicks designed to take advantage of consumers seeking clean, healthy meat.
Meanwhile, Big Ag had created an industry that profited from the downfall of small family farmers. Small family farms were forced to get big or go out of business. They were misled with bad farming practices all in the name to "feed the world."
Wanda Farms: a different kind of grass fed beef farm
I was done. Hannah was also finished (in fact, she was basically vegetarian by that point). So what did we do? We both went vegan of course! I’m joking! We love meat too much.
We had one choice.
Raise our own true grass fed and finished beef, pasture raised pork, and pasture raised poultry.
As they say, the rest is history!
